乡村旅游竞争力分析及提升路径研究——以江苏为例

Research on Rural Tourism Competitiveness and Improvement Path

乡村旅游竞争力和人均GDP存在高度正相关关系,两者在空间分布上高度耦合,这表明经济发展水平在乡村旅游发展中起重要作用;旅行社数量和年客运量是制约乡村旅游竞争力提升的两大主要障碍因素,旅游总收入、乡村旅游资源数量、星级饭店数量也是较大的阻碍因素。因此,乡村旅游资源丰富的地区应注重乡村旅游项目品牌打造;乡村旅游资源欠缺的地区应深挖农业和农村旅游资源;同时要适度增强乡村旅游的接待能力,提升乡村旅游产品质量。

There is a high positive correlation between the competitiveness of rural tourism and per capita GDP,and the two are highly coupled in spatial distribution,which indicates that the level of economic development plays a significant role in the development of rural tourism. The number of travel agencies and annual passenger traffic are the constraints that are top two major obstacles to restrict the competitiveness of rural tourism. The total tourism revenue,number of rural tourism resources,and number of star-rated hotels are also major obstacles.Therefore,areas rich in rural tourism resources should focus on building the brand of rural tourism projects,and areas lacking rural tourism resources should dig deep into the agricultural and rural tourism resources. At the same time,it is necessary to moderately enhance the reception capacity and improve the quality of rural tourism products.