基于网络文本分析五台山景区旅游形象感知研究

Study on Tourism Image Perception of Wutai Mountain Scenic Spot Based on Web Text Analysis

基于网络文本分析法,通过收集网络游记文本,借助ROST CM6软件,分析游客对五台山景区旅游形象的感知.结果表明:(1)高频词主要有名词、动词和形容词三类,游客在五台山旅游过程中,关注对象主要是景区的旅游资源、旅游设施与服务等相关特征,对旅游安全、旅游体验关注少;(2)五台山景区旅游形象的网络矩阵图以“五台山”为语义网络的主中心,“寺庙”“佛教”“菩萨顶”是第二层次的核心词;(3)游客对五台山景区消极情绪主要针对旅游设施与服务、旅游费用、旅游安全等方面;积极情绪主要体现在对景区自然景观和文化景观的肯定;游客的消极情绪略多于积极情绪.

Based on Network Text Analysis method,this paper studies the tourists' perception of the tourism image of Wutai Mountain scenic spot by collecting the network travel notes and using ROST CM6 software.The results show that:(1)High frequency words are mainly divided into noun,verb and adjective,in the process of Wutai Mountain tourism,tourists mainly focus on the tourism resources,tourism facilities and services,and pay less attention to tourism safety and tourism experience.(2)The network matrix of the tourism image of Wutai Mountain scenic spot takes“Wutai Mountain”as the main center of the semantic network,and“temple”,“Buddhism”,“Bodhisattva top”are the core word of the second level.(3)The negative emotions of tourists are slightly more than the positive ones.In the negative emotions of tourists,the reflection is more prominent in the aspects of tourism facilities and services,tourism costs and tourism safety.In the positive emotions of tourists,it mainly reflects the affirmation of the natural landscape and cultural landscape.