外贸电商市场营销语言沟通策略研究

Research on Language Communication Strategy of Foreign Trade E-Commerce Marketing

在当下网络电商市场营销环境的巨大改变之下,为适应国际市场的多样化进程,改变文化差异带来的沟通局限,就要一切从合作共赢的目的出发,加强对产品外贸语言推广的深度研究,调整商务外贸语言的实际应用,全面规划电商营销的外贸语言,使外贸营销语言能具备准确性、规范性和艺术性,这对高校外语专业应用型人才培养质量提出了更高要求。

To cope with the great changes in current online e-commerce marketing environment,adapt to the diversification process of the international market and overcome the communication barriers brought about by cultural differences,it is necessary to strengthen the in-depth research on the promotion of foreign trade language,adjust the practical application of language for foreign business and trade,and comprehensively plan the foreign trade language for e-commerce marketing for a win-win result,so as to achieve the accuracy,standardization and artistry of language for foreign marketing,which puts forward higher requirements for the quality of cultivating application-oriented talents majored in foreign languages.