元宇宙背景下数字出版发展研究

Research on the Development of Digital Publishing in the Context of Metaverse

互联网时代,人们交往的范围和空间被不断拓展,目前社交网络、虚拟3D世界、视频会议等虚拟场景在生活和工作中已得到广泛应用。作为共享的沉浸式虚拟网络形态,“元宇宙”有助于加速现实世界的数字化转型,不同行业所涉及的元宇宙场景大都依托于区块链、虚拟交互、人工智能等新兴技术。在数字出版行业,用户的交互感知与虚拟体验需求也在逐渐增加,如何构建元宇宙场景下的数字出版技术生态体系是推动产业升级的重要问题。本文基于元宇宙的使能技术,提出了数字出版相关业务场景的深度融合技术架构,并从数据、软件、硬件以及网络四个层面剖析了数字出版业发展涉及的元宇宙相关使能技术。此外,基于数字出版行业在图书出版、用户视角、监管视角下元宇宙场景的探讨,提出了元宇宙背景下数字出版业务的新模态,预期能够为数字出版行业的可持续发展提供技术与运营启示。

Since the popularity of the Internet,virtual scene(including social networks,virtual 3D worlds,and video conferencing)has been used extensively in daily life and workplace,expanding the range and space of human communication.A shared,immersive virtual network called a"metaverse"has been proposed as a way to speed up the digitization of all aspects of material lives.The metaverse scenarios of different industries rely on such cutting-edge technology as blockchain,virtual interaction,artificial intelligence,etc.Constructing a digital publishing technology ecosystem is vital for industrial upgrading as customers'demands for interactive perception and virtual experiences constantly grow.Based on the enabling technology of metaverse,this paper proposes a deep integration technology scheme for digital publishing related business scenarios,and analyzes the empower technology of metaverse relative from the four levels of data,software,hardware and network.In addition,a new model of digital publishing business in the context of metaverse is presented to promote the sustainable development of the digital publishing industry from the perspectives of book publishing,user,and supervision.