花山岩画元素再创作在文创设计中的应用思考

Reflections on the Application of Recreation of Huashan Rock Painting Elements in Cultural and Creative Design

文创产品设计的主要原则是文化传承、创新与传播,也是让文化“活”过来的主要手段。要使文创产业的活力持续地发展,形成一个良性的文化保护与生态环境,既能使文化进入到群众的日常生活中,又能营造一种互动感及色彩。基于此,本文从花山岩画文化的艺术价值入手,分析了花山岩画文创设计的开发路径。

The main principles of cultural and creative product design are cultural inheritance,innovation and dissemination,which are also the main means of making culture"live".In order to make the vitality of cultural and creative industries develop continuously and form a benign cultural protection and ecological environment,culture can not only enter the daily life of the masses,but also create a sense of interaction.Based on this,this paper starts with the artistic value of Huashan rock painting culture,and analyzes the development path of Huashan rock painting cultural creative design.