浅析木偶戏在文创产品中的设计与实践

The Design and Practice of Puppet Play in Cultural and Creative Products are Briefly Analyzed

中华文明源远流长,中华文化博大精深,根基于中华大地的滋养,传统艺术发展形式多样多彩。本文以传承中华民族优秀传统文化为研究对象,分析如皋非遗——杖头木偶戏的基本特征展开研究,制作以“茶韵”为主题的文创设计。首先详细分析如皋杖头木偶戏的历史传承、发展现状;其次阐述本次杖头木偶戏文创艺术设计理念以及文创实践;最后通过弘扬地方传统文化,增强传统文化的生命力,为文创设计门类增添更多设计形式表现方向以及为未来文创发展带来更多可能性。

The Chinese civilization has a long history,the Chinese culture is extensive and profound,the foundation of the Chinese earth,the development of traditional art is varied.This text takes inheriting the excellent traditional culture of the Chinese nation as the research object,Analysis of the intangible cultural heritage of Rugao—Study on the basic characteristics of the puppet show,To produce"tea rhyme"as the theme of cultural creative product design.Firstly,the historical inheritance and development status of Rugao Zhangtou puppet show are analyzed in detail.It expounds the artistic design concept and cultural creative product practice of the puppet drama.Finally,through carrying forward the local traditional culture,enhance the vitality of traditional culture.It will add more design forms and expression directions to the design category of cultural creative products,and bring more possibilities to the design direction of cultural creative products in the future.