文旅融合背景下成都地区蜀绣的传承与创新

Inheritance and Innovation of Sichuan Embroidery in Chengdu In Cultural and Tourism Integration

探寻蜀绣文化在文旅融合的背景下,如何将其与旅游产业更好地融合,探讨蜀绣文化的传承与创新的途径,简述蜀绣的发展和不足,为蜀绣手工艺商品陷入单一生产模式的困境提出建议,促成旅游产业的发展与蜀绣文化的创新形成良性循环。

Under the integration of literature and tourism main steams,this paper quest a better way to integrate Sichuan embroidery culture with tourism industry,discusses the path of inheritance and innovation of Sichuan embroidery culture,briefly describes the development and shortcomings of Sichuan embroidery,puts forward some suggestions for Shu embroidery handicraft products falling into the predicament of single production mode,and promotes the development of tourism industry and the innovation of Shu embroidery culture to form a virtuous circle.