试论视觉传达设计中色彩的情感与价值

On the Emotion and Value of Color in Visual Communication Design

人们生活水平的日益增长,随之而来的是其审美能力也在不断地提升。社会生活离不开形式多样的物体,因此,这也给视觉传达设计行业的发展带来了更大的挑战,色彩设计作为视觉传达效果中的一项重要影响因素,对物体可以起到很好地补充和促进作用。笔者根据色彩运动对于视觉传达设计中发挥的作用,分析视觉传达设计中色彩所蕴含的情感与内涵。

With the increasing of people's living standards,their aesthetic ability is also constantly improving.Social life is inseparable from various forms of objects.Therefore,this also brings greater challenges to the development of the visual communication design industry.As an important factor in the visual communication effect,color design can play a good role in supplementing and promoting objects.According to the role of color movement in visual communication design,the author analyzes the emotion and connotation of color in visual communication design.