中国共产党互联网传播思想的发展历程及理论贡献

The CPC’s Thought on Internet Communication:Development Course and Theoretical Contribution

中国共产党互联网传播思想,是中国共产党新闻思想在互联网时代的创新发展,同时也是中国共产党互联网思想的重要组成部分。其主要观点包括牢牢掌握网上意识形态工作领导权、构建高度融合的全媒体传播格局、做大做强网上主流舆论、营造清朗的网络空间、形成网上网下同心圆、高度重视网上舆论斗争、用主流价值导向驾驭“算法”、不断提升互联网国际传播能力、加强网络传播人才队伍建设等。其理论贡献主要在于,拓宽了中国共产党新闻思想的向度,丰富了中国共产党互联网思想的内涵,推进了马克思主义新闻观的时代化。

The CPC’s thought on Internet communication is an innovative development of the Party’s thought on journalism in the Internet era,and it is also an important part of the CPC’s thought on the Internet. Its main viewpoints include strengthening the leadership of online ideological work,building a highly integrated all-media communication pattern,enhancing mainstream public opinion on the Internet,creating a clean cyberspace,forming concentric circles online and offline,emphasizing struggle of online public opinion,using mainstream value guidance to control "algorithms",improving online international communication capabilities,and producing high-caliber online communication talents. Its theoretical contributions mainly lie in broadening the dimension of the CPC’s news thought,enriching the connotation of the CPC’s Internet thought,and promoting the modernization of the Marxist concept of news.