数据崛起:互联网发展与治理的范式转变——滴滴事件背后技术演进、社会变革和制度建构的内在逻辑

The Rise of Data:Paradigm Shift in Internet Development and Governance

历时两年的平台治理风暴进入尾声,意味着中国乃至全球互联网发展与治理开启历史性转向,而其中最具标志性意义的事件就是滴滴事件。滴滴事件作为中国互联网“数据第一罚”,代表了互联网发展模式以及对互联网的社会认知和公共政策的整体范式转变,即从过去注重信息、内容、行为等显性的浅层,开始进入注重数据、算法等隐性的深层。数据已经全面崛起,成为互联网产业的主导性驱动力,正在重构互联网沟通、生活、娱乐、工作以及政治、文化等各个层面的变革方式。与此同时,互联网走出了过去单纯依靠资本驱动的阶段,数据保护上升为整个社会的基本意识和观念,数据背后的权力边界和再平衡也成为数字时代公共政策的新方向。全面深刻认识这一技术、产业和制度的全球性历史性转向,对于我们理解这场平台治理背后的历史逻辑,以及把握互联网产业的未来方向,至关重要。滴滴事件标志着数字时代数据秩序这一当今世界最具挑战性制度构建的开始,昭示了网络治理全新的使命和路径选择。

The two-year platform governance storm has come to an end,which means that the development and governance of the Internet in China and around the world has begun a historic turn.The most iconic event is the Didi Incident. The incident,as the "first penalty for data" in China’s Internet,represents the overall paradigm shift in the development model of the Internet and social cognition of the Internet and public policies,i.e. from the overt focus on information,content,behavior,etc. to a deeper focus on data,algorithms,etc. Data has risen in an all-round way and has become the dominant driving force of the Internet industry. It is reconstructing the way of Internet communication,life,entertainment,work,politics,culture and other levels of change. At the same time,the Internet has stepped out of the stage of relying solely on capital in the past. Data protection has become the basic awareness and concept of the entire society. The power boundary and rebalancing behind data has also become a new direction of public policy in the digital age. A comprehensive and profound understanding of this global and historic turn of technology,industry and system is crucial for us to understand the historical logic behind this platform governance and the future direction of the Internet industry. In this sense,the Didi incident marks the beginning of the construction of data order in the digital age,the most challenging system in the world,and indicates a new mission and path choice for Internet governance.