新疆农村居民消费行为影响因素分析——基于巩留县15个村的调研

Analysis on the Influencing Factors of Rural Residents’Consumption Behavior in Xiniang——Based on a Survey of 15 Villages in Gongliu County

随着脱贫攻坚战取得全面胜利,农村居民人均可支配收入不断增加,农村居民的消费能力和消费水平不断提升,消费结构不断升级,农村居民消费行为发生了一定变化。以消费者行为理论、预防性储蓄理论和消费结构理论为依据,通过实地调研,从新疆巩留县农村居民消费状况、消费心理、消费需求、消费习惯等角度出发,对巩留县农村居民消费行为进行描述性分析,并根据实地调研数据,通过二元Logistic回归模型分析影响农村居民消费行为的主要因素,找出农村居民消费过程中存在的问题。最后,提出了提升农村居民消费、拓展农村消费市场的可行性对策和建议,即提高农村居民收入,推动农村居民消费升级;树立理性消费观念,完善农村社会保障制度;释放农村居民消费潜力,拓展农村消费市场。

With the comprehensive victory in the battle against poverty,the per capita disposable income of rural residents continues to increase,the consumption capacity and level of rural residents continue to improve,the consumption structure continues to upgrade,and the consumption behavior of rural residents has changed to some extent.Based on the theories of consumer behavior,precautionary savings and consumption structure,a descriptive analysis of the consumption behavior of rural residents in Gongliu county of Xinjiang was conducted from the perspectives of consumption status,consumption psychology,consumption demand and consumption habit through field investigation.Through binary Logistic regression model,the main factors affecting the consumption behavior of rural residents were analyzed,the problems existing in the consumption process of rural residents were found out.Finally,feasible countermeasures and suggestions for improving the consumption of rural residents and expanding the rural consumption market were put forward,that is,we should increase the income of rural residents and promote the consumption upgrade of rural residents;establish rational consumption concept,perfect rural social security system;unleash the consumption potential of rural residents and expand the rural consumption market.