跨媒介视野下淮河文化的视觉表征与再生

Visual Representation and Regeneration of Huaihe Culture from the Perspective of Cross-media

研究从淮河文化空间化叙事话语与视觉文化语境中影像媒介的文化和审美属性切入,探究淮河文化主题内容的拓展与创新。从淮河文化的空间叙事话语和影像媒介形态下的文化仪式与审美出发,探究淮河文化时空维度的转型。从淮河文化自身的主体间性及精神内涵着手,在立足时间性语词媒介的基础之上,探索淮河文化的多元媒介融合渠道,特别是在影像媒介中寻求文化的视觉影像黏性与空间化再生路径,最终为淮河文化的复兴,乃至中华优秀传统文化的国际性共享服务。

From the perspective of the spatial narrative discourse of Huaihe culture and the cultural and aesthetic attributes of image media in the context of visual culture,this paper explored the expansion and innovation of Huaihe cultureas the theme content.Based on the spatial narrative discourse of Huaihe culture and the cultural ceremony and aesthetics in the form of image media,the transformation of the space-time dimension of Huaihe culture was discussed.Starting from the inter-subjectivity and spiritual connotation of the Huaihe culture itself,and based on the narrative medium of temporality,it studied the integration channels of the multiple media of the Huaihe culture,especially the seeking for the visual image stickiness and spatial regeneration path of culture in the image media.Finally,this paper will provide shared services for the rejuvenation of Huaihe culture and even for the internationalization of Chinese excellent traditional culture.