On the Basis of SWOT Analysis Method to Xichang Rural Public Sports Service System Optimization Path

In October 2021,the State General Administration of Sport officially issued the“14th Five-Year”sports development plan and proposed to build a higher level of national fitness public service system,the people’s physical literacy and health level is further improved,and the sense of gain and happiness is constantly improved(General Administration of Sport of China,2021).China has lifted itself out of poverty across the board.The 19th CPC National Congress put forward the rural revitalization strategy,fully implemented the national fitness program,and accelerated efforts to build a healthy China.We should fully tap the new drivers of sports development,optimize the spatial distribution of sports development,and conform to the new trend of urbanization and rural revitalization.Based on SWOT analysis,this paper analyzes the current situation of the reconstruction of the rural public sports service system in Xichang after poverty alleviation,and explores the optimization path for the reconstruction of the rural public sports service system in Xichang,in order to make modest contribution to the development of sports in Xichang.