民国时期的美女月份牌与“新女性”

The Beauty Lunar Calendar and“New Women”in the Republic of China

20世纪初,美女月份牌以广告的形式出现,随着时代发展和社会重视,逐渐由赠品转向商品,最终成为构建民国时期上海市民生活的重要部分。通过美女月份牌,我们能看到它对当时人们生活的影响,看到它对民国时期女性生活的反映,也能发现它在引领新文化、解放思想方面起到的重要作用。从现已成为文化遗产的月份牌上,我们既能看到民国前后的社会变革,也能在“新女性”的问题上对现今社会产生一些思考。

At the beginning of the 20th century,beauty monthly cards appeared in the form of adver⁃tisements.With the development of The Times and social attention,they gradually turned from gifts to commodities,and eventually became an important part of the construction of Shanghai citizens'life in the Republic of China period.Through the Beauty Lunar calendar,we can see its influence on peo⁃ple's life at that time,see its reflection on women's life in the Republic of China,and also find its im⁃portant role in leading the new culture and emancipating the mind.From THE lunar calendar,which has now become a cultural heritage,we can not only see the social changes before and after the Repub⁃lic of China,but also reflect on the issue of"new women"in today's society.