账号权重视域下图书馆抖音号现状与运营策略研究

Research on Current Situation and Strategies of Libraries’Tik Tok Official Accounts Under the Perspective of Account Weight

近年来,短视频平台迅猛发展,越来越多的图书馆入驻抖音平台创建了官方账号,因此,如何利用抖音做好图书馆宣传推广成为一个亟待解决的问题。文章在账号权重视域下,从宏观、微观两个层面对图书馆抖音号的现状与问题进行了分析,提出了以“点-线-面-体”模式构建图书馆抖音号的全方位运营策略,以期为图书馆更好应用短视频平台提供思路与借鉴。

In recent years,short video platforms develop rapidly.More and more libraries eneter the Tik Tok platform to create their official accounts.Therefore,how to utilize Tik Tok to do a good job in library promotion has become an urgent problem to be solved.Under the perspective of account weight,the article analyzes the current situation and problems of libraries’Tik Tok official accounts from both macro and micro levels.The strategies of building libraries’Tik Tok official accounts in“point-line-surface-body”mode and all-round operation are put forward,in order to provide ideas and reference for libraries to better use the short video platform.