摘要
文章概述公共图书馆移动短视频服务现状,采用战略管理工具PEST分析法,从政治、经济、社会和技术4个层面分析公共图书馆抖音短视频宏观发展环境,提出明确目标定位,完善运营管理;深耕内容创作,聚焦服务热点;跨界合作,夯实专业化运营团队;虚实联动,打造“短视频+”服务新场景等公共图书馆移动短视频服务策略。
This article provides an overview of the current situation of mobile short video services in public libraries,and adopts the strategic management tool PEST analysis method to analyze the macro development environment of public library Tik Tok short video from four levels of politics,economy,society and technology,and puts forward strategies of mobile short video services in public libraries,involving setting clear goals,improving operation management and deepening content creation,focusing on service hotspots and developing cross-industry cooperation,consolidating professional operation teams and carrying out virtual and real linkage,creating"short video+"new service scenarios.
出处
《图书馆工作与研究》
CSSCI
北大核心
2022年第10期91-97,共7页
Library Work and Study
