传媒类实验室对高校形象塑造的影响

The Influence on the Image Shaping of Colleges and Universities by Media Laboratories

近年来,受新型传媒业态发展的推动及学科建设的需要,国内许多高校对传媒类实验室的建设与发展越来越重视。传媒类实验室除了具有人才培养、学术创新、技术研发等主要职能外,还对高校的形象塑造与提升起着至关重要的作用。在国家开启第二轮“双一流”建设的背景下,高校要充分认识传媒类实验室在学校形象塑造中的地位与价值,克服思维定式和管理缺陷,结合其学科属性和人才特点,发挥其新闻传播和文化引领的优势,在校园文化建设、舆论引导、学术交流等方面创造价值,不断提升高校的知名度和美誉度,塑造良好的社会形象。

In recent years,driven by modes of new media and the need for discipline construction,many colleges and universities in China have paid more attention to the construction and development of media laboratories.In addition to the main functions of talent training,academic innovation,technology research and development,media laboratories also play a vital role in shaping and improving the image of colleges and universities.Under the background of the second round of“double first-class”construction launched by the country,colleges and universities should fully understand the position and value of media laboratories in shaping the image of the school,overcome thinking patterns and management defects,combine their discipline attributes and talent characteristics,give play to their advantages in news communication and cultural guidance,create value in campus cultural construction,public opinion guidance,academic exchanges,etc.,and constantly improve the popularity and reputation of colleges and universities,so as to create a good social image.