基于大数据的德州市绿色供应链协调存在的问题及对策研究

Research on the Existed Problems and Strategies of Green Supply Chain Coordination in Dezhou City Based on Big Data

近年来,大数据技术呈现快速发展的趋势,这也促进供应链管理效率的快速提升,加速整个绿色物流产业的发展进程。与此同时,各国相继出台一系列措施应对环境问题,消费者的“绿色”意识逐渐深入。近两年,德州市企业进行绿色供应链管理取得一定效果,但远远还不够,尤其是优势产业发展的速度缓慢且规模较小。德州市在运用大数据技术的过程中有着良好的发展基础,但产业链与供应链的绿色协调发展问题突出。本文重点分析大数据环境下德州市企业绿色供应链协调效率发展的现状,提出几点较突出的问题,并针对这些问题给出优化建议。

In recent years,the big data technology presents a trend of rapid development,which also promotes the rapid improvement of supply chain management efficiency,accelerate the development process of the whole green logistics industry.At the same time,various countries have introduced a series of measures to deal with the environmental problems,and consumers'"green"awareness has deepened gradually.In the past two years,enterprises in Dezhou city have achieved some results in green supply chain management,but it is far from enough,especially the development speed of advantageous industries is slow and the scale is small.Dezhou city possesses a good development foundation in the application of big data technology,but the problem of green coordinated development of industrial chain and supply chain is prominent.This paper focuses on the analysis of the current situation of coordinated efficiency development of green supply chain of enterprises in Dezhou city under the environment of big data,puts forward several prominent problems,and puts forward optimization suggestions for these problems.