大数据背景下吉林省冰雪旅游竞争力提升路径探析

Analysis on the Improvement Path of Snow and Ice Tourism Competitiveness in Jilin Province under the Background of Big Data

随着全国冰雪旅游产业的发展,冰雪旅游城市及目的地竞争加剧.大数据平台具有信息抓取及时、分析和挖掘更加深入等特点.文章通过使用新浪舆情通平台监测吉林省冰雪旅游基本情况,指出吉林省冰雪旅游竞争力提升面临的主要问题,并从塑造“吉林冰雪地域符号”、提升形象,提高多种媒介舆论声量、扩大传播影响力,运用精准营销和动漫超级IP设计、提升营销创新力三个方面提出提高吉林省冰雪旅游竞争力的路径,以期促进吉林省冰雪旅游业的发展.

With the development of snow and ice tourism industry in China,the competition between ice and snow tourism cities and destinations is intensified.Big data platform is characterized by timely information capture and deeper analysis and mining.By using Sina public opinion platform to monitor the basic situation of snow and ice tourism in Jilin province,the paper points out the main problems in improving the competitiveness of snow and ice tourism in Jilin province,and from the three aspects of shaping the“regional symbol of Jilin snow and ice”and improving the image,improving the volume of public opinion in various media and expanding the influence of communication,using precision marketing and animation super IP design and enhancing marketing innovation,puts forward the path to improve the competitiveness of snow and ice tourism in Jilin province,in order to promote the development of snow and ice tourism in Jilin province.