基于绿色理念的快递包装设计趋势研究

Research on the Trend of Express Package Design Based on Green Concept

体量巨大的快递业务以及包装设计的局限性,导致了快递包装的严重浪费和日益严峻的环境污染等问题。以绿色化包装的概念为基础,阐述了绿色包装的必要性,通过案例分析法以深入解析名牌电商和物流企业在绿色包装的理念、设计以及与生态环境的关系等方面的变化。研究结果发现,绿色理念为解决快递包装与人类、环境间的冲突提供了理论支撑,快递包装设计呈现减量化、智能化和人性化的趋势。设计和使用对生态环境无污染、有利于节约资源、对人类无害的包装,符合当前的发展。

The huge volume of express delivery business and the limitations of packaging design have led to serious waste of express packaging and increasingly severe environmental pollution.Based on the concept of green packaging,the necessity of green packaging is explained,and the changes in the concept,design,and relationship with the ecological environment of brand-name e-commerce and logistics companies in the green packaging concept,design,and relationship with the ecological environment are analyzed through case analysis.The research results found that the green concept provides theoretical support for solving the conflicts between express packaging,human beings and the environment,and express packaging design shows a trend of reduction,intelligence and humanization.The design and use of packaging that is non-polluting to the ecological environment,conducive to resource saving,and harmless to humans is in line with the current development.