标志性体育赛事提升澳门地区城市形象的路径研究

A study on the path of improving Macao’s urban image by iconic sports events

运用文献资料与定性比较分析等方法,以澳门地区标志性体育赛事为例探讨标志性体育赛事对于澳门城市形象提升的路径。通过对3场澳门地区标志性体育赛事的定性比较分析结果发现,澳门地区标志性体育赛事对于澳门城市形象的提升有“基础设施”“视觉形象”以及“文化形象”3个维度影响。据此3个维度提出提升澳门地区城市形象的路径:(1)加强城市基础建设,为赛事举办提供硬件基础;(2)提升城市视觉形象,关注城市视觉系统设计;(3)加强体育文化传播,推进城市文化形象建设。

By adopting the methods of literature,qualitative comparative analysis and others,as well as taking the iconic sports events in Macao as the cases,this paper explores the improvement path for Macao’s urban image.It is revealed by the results of qualitative comparative analysis of three iconic sports events in Macao that the enhancement of urban images of Macao is manifested in three dimensions of“infrastructure”,“visual image”and“cultural image”.In this regard,the paths to enhance the urban image of Macao are proposed as follows:(1)it is necessary to intensify the urban infrastructure for providing the hardware foundation for holding these events;(2)it is necessary to enhance the urban visual image and to highlight the design of urban visual system;(3)it is necessary to intensify the spreading of sports culture and to promote the construction of urban cultural image.