许慎文化外宣翻译现状与对策研究

Study on the Current Situation and Countermeasures of the Publicity Translation of Xu Shen Culture

许慎文化作为中原汉字文化的重要组成部分,在中华文明中的地位不容忽视。在“中华文化走出去”战略的推动下,如何更好地实现许慎文化的国际传播,外宣翻译起着重要作用。结合许慎文化外宣翻译现状,探讨其面临的困境,并分析问题成因,进一步从为什么译、译什么、谁来译、如何译及译得如何等方面提出全面提升许慎文化外宣翻译质量的对策,以期更好地在国际社会传播许慎文化和漯河声音,服务于漯河城市对外形象的建构,带动漯河市经济社会的全面发展。

As an important part of the Chinese characters culture, Xu Shen culture plays a vital role in the Chinese civilization. Driven by the national project of promoting Chinese culture to go global, the publicity translation is greatly significant to how to better propagate Xu Shen culture abroad. Based on the current situation of publicity translation of Xu Shen Culture, this paper explores the existing problems and the possible reasons, and then proposes some countermeasures to answer such questions as why to translate it, what to translate, who translates it, etc. to improve the publicity translation of Xu Shen culture, with a view to making contributions to spread Xu Shen Culture and Luohe’s voice more effectively, which will be sure to build a sound image of Luohe and promote local social and economic development.