网络直播主持人的语言规范化研究

A Study on the Live Webcaster’s Language Standardization

网络直播的优势在于信息来源广泛、制作简便,且可与社会公众进行实时互动交流。电商的蓬勃发展也使网络直播逐渐成为一个行业,越来越多的人开始从事这一职业,并从中获利。网络直播为主播们带来名气和商机的同时,也带来了诸多问题,尤其是网络直播主持人语言规范化问题。网络直播行业发展下主持人的语言特点,以及主要问题,影响网络直播主持人的规范化语言使用,需要采取相应措施进行整改。

The advantage of live webcast lies in its wide range of information sources,simple production and real-time interaction with the public.With the vigorous development of e-commerce,more and more people start to engage in this profession and make profit from the this newly emerging industry of webcast.While bringing fame and business opportunities to broadcasters,webcast brings many problems,especially the live webcaster’s language standardization.To this end,this paper discusses the language characteristics on the part of the webcaster,and identifies main problems affecting the standardized use of language under the development of webcast industry,and,and puts forward corresponding measures for addressing the problems.