融入博物馆——扬琴数字化传播探究

Integrating the Museum——A New Exploration of Digital Dissemination by the Dulcimer

扬琴是中华优秀传统文化的重要载体,蕴含着中华民族最深沉的精神追求,具有独特的艺术价值,是增强人民群众文化自信、丰富群众文化生活的重要器乐之一。在移动互联网时代背景下,扬琴音乐文化传播迫切需要解决的问题是精准传播、有效传播,提升传播力、影响力。博物馆不仅是物证收藏地,也是文化展示和传播的重要平台。融入博物馆,以传播扬琴音乐文化为主旨,举办展览、演出,开发课程,借助网站、微信、微博等线上传播方式,逐步建构立体化、全方位的扬琴音乐文化传播链,从而使扬琴获得恒久生命力的同时,实现自身社会功能。

The dulcimer is an important carrier of disseminating Chinese great traditional culture.The legendary spiritual pursuit of the Chinese nation contained in the dulcimer has unique values in art;therefore,the dulcimer can be viewed as one of the most important musical instruments to enhance people’s cultural confidence and enrich people’s cultural life.In the era of Internet,the key to disseminating music culture by the dulcimer in should be targeted on accurate and effective communication,and on improving communication power and influence.Museums are considered not only as the places of collecting material evidence,but also as the important platforms for cultural display and dissemination.In order to gradually constructing a three-dimensional,all-round chain for disseminating music culture by the dulcimer,the museum should be integrated for that main purpose by holding exhibitions,performances,developing courses,and making use of online communication methods such as websites,WeChat and Weibo.The integration of the museum can make the dulcimer obtain permanent vitality and realize its own social function.