高校学术期刊微信公众号运营情况探析

An Analysis on the Operation of WeChat Official Accounts of Academic Journals in Colleges and Universities

在媒体融合的时代背景下,微信公众号已成为学术期刊扩大传播范围、提高期刊影响力的重要新媒体之一。高校学术期刊纷纷申请开通微信公众号,但因定位、内容、服务、人员等方面的问题,导致微信公众号并没有起到应有的作用。在微信公众号申请开通之前,高校学术期刊要明确公众号定位;开通之后,要通过丰富推送内容、多方面优化服务、培养新媒体编辑、与兄弟院校的学术期刊建立合作、依托主办高校的资源,逐步增加微信公众号的关注人数,进而提高学术影响力和传播力。

In the era of media integration,WeChat official account has become one of the important new media for academic journals to expand the dissemination and improve the influence of journals.Academic journals in colleges and universities have applied for opening.However,due to problems in positioning,content,service,personnel,etc.,the WeChat public account has not played its due role.Therefore,before applying for the opening of the WeChat official account,the academic journals of colleges and universities should clarify the positioning of the official account;after the opening,they should enrich the updated content,optimize services in various aspects,cultivate new media editors,establish cooperation with academic journals of sister colleges,and rely on sponsorship.The resources of colleges and universities will gradually increase the number of followers of WeChat public accounts,thereby improving academic influence and dissemination power.