文旅融合语境下的我国公共图书馆文化创意产品创新研究

Research on the Innovation of Cultural Creative Products of Public Libraries in the Context of Cultural and Tourism Integration

论文基于文旅融合的语境对公共图书馆文化创意产品的社会功能进行阐述,进一步研究了公共图书馆文化创意产品的创新机理,通过对文创产品开发一般化流程的探讨和对不同开发主体的比较,有针对性地提出相应文创产品创新策略,以期拓展公共图书馆文旅融合的深度和广度,助推公共图书馆文创事业的进步。

Based on the context of cultural and tourism integration,the paper expounds the social functions of cultural and creative products of public libraries,further studies the innovation mechanism of cultural and creative products of public libraries,and puts forward corresponding innovation strategies of cultural and creative products through the discussion of the general process of cultural and creative product development and the comparison of different development subjects,with a view to expanding the depth and breadth of cultural and tourism integration of public libraries,and promote the progress of cultural and creative undertakings in public libraries.