摘要
通过分析义乌红糖包装设计作品的品牌视觉元素,将古老的义乌红糖制作技艺融入现代设计中,解决现有的设计问题,从而更好地指导未来的设计实践。了解义乌红糖的发展历程、工艺制作、产品功效,对比现有产品的市场情况、消费受众分析,对包装设计中的图案、色彩、文字进行深入挖掘,探寻其中的规律。包装设计是非遗文化与时俱进的产物,而现有的产品包装与产品文化之间的表达有些许差异,使得产品文化并不能够被产品形式完整表达。义乌红糖包装设计作品将现有问题逐一解决,为非遗文化与形式表达上创造新的可能。
Through the analysis of the brand visual image elements of Yiwu brown sugar packaging design works,the ancient Yiwu brown sugar production techniques are integrated into modern design to solve the existing design problems and better guide the future design practice.To understand the development history,process manufacturing,and product efficacy of Yiwu brown sugar,compare the market situation of existing products,and analyze the consumer audience,and deeply explore the patterns,colors,and characters in packaging design and explore the laws therein.Packaging design is the product of intangible cultural heritage culture advancing with the times.However,there are some differences between the existing product packaging and product culture,which makes product culture cannot be fully expressed by product form.Yiwu brown sugar packaging design works solve the existing problems one by one,creating new possibilities for intangible cultural heritage culture and form expression.
作者
丁一慈
DING Yici(Jiangxi Science and Technology Normal University,Nanchang 330000,China)
出处
《鞋类工艺与设计》
2022年第19期23-25,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
义乌红糖
包装设计
非遗文化
yiwu brown sugar
packing design
intangible cultural heritage