现代色彩语言在包装设计中的表现与应用

Expression and Application of Modern Color Language in Packaging Design

本文论述包装设计在现实应用中关于现代色彩语言的表现与应用。提出如何将色彩应用到包装设计中的问题。例如海报、杂志、网站等一系列传播介质,其所展现的文本、图形和色彩对人的感官与心理的影响作用也各不相同。其中,颜色在包装设计中所起到的作用至关重要。如今,消费休闲化已经成为年轻人消费的主流趋势,这种理念充斥在我们日常生活的方方面面,折射出人们对生活品质的更高追求。

This paper discusses the performance and application of modern color language in the practical application of packaging design.How to apply color to packaging design is proposed.For example,a series of communication media,such as posters,magazines,websites and so on,the text,graphics and colors displayed by them have different effects on people's senses and psychology.Among them,color plays a crucial role in packaging design.Nowadays,leisure consumption has become the mainstream trend of young people's consumption.This concept is filled in every aspect of our daily life,reflecting people's higher pursuit of quality of life.