广西非物质文化遗产保护视角下的旅游文创产品设计

Design of Tourism Cultural and Creative Products From the Perspective of Guangxi Intangible Cultural Heritage Protection

将非物质文化遗产融入到旅游文化产品中,能够提升文创产品的价值,还能够创新、传承和保护非物质文化遗产。本文介绍旅游文创产品设计中的问题,分析旅游文创产品的设计原则与开发思路,结合广西非物质文化遗产,探讨旅游文创产品的设计策略,以壮锦文化、瑶族服饰、茶俗文化、桂林漆器为例,研究旅游文创产品的设计方法。

Integrating the intangible cultural heritage into the tourism and cultural products can enhance the value of the cultural and creative products,and can also innovate,inherit and protect the intangible cultural heritage.This paper introduces the problems in the design of tourism cultural and creative products,analyzes the design principles and development ideas of tourism cultural and creative products,combines the intangible cultural heritage of Guangxi,discusses the design strategy of tourism cultural and creative products,takes Zhuang brocade culture,Yao clothing,tea custom culture,Guilin lacquerware as an example,and studies the design method of tourism cultural and creative products.