基于传统文化的动态视觉设计研究

Research and Application of Dynamic Visual Design Based on Traditional Culture

中国是一个历史悠久的国家,传统文化是数以亿计劳动人民的智慧凝结而成的,是民间、民俗文化生活长期积淀的产物,极具视觉鉴赏价值。步入新媒体时代,动态视觉设计的迅速发展进一步拓宽了设计领域的发展渠道,丰富了人们的视觉体验。在发展新兴事物的同时,应当充分认识到发扬、传承传统文化的重要性,将传统文化元素积极融入到动态视觉设计中,使传统文化元素与现代设计形象碰撞出新的火花,让传统文化在现代视觉传达领域中焕发出新的生机与活力。

China is a country with a long history,traditional culture is the wisdom of hundreds of hundreds of millions of working people,is the product of long-term accumulation of folk and folk culture life,with great visual appreciation value.Entering the new media era,the rapid development of dynamic visual design has further broadened the development channels of the design field and enriched people's visual experience.While developing new things,we should fully realize the importance of carrying forward and inheriting the traditional culture,actively integrate the traditional cultural elements into the dynamic visual design,make the traditional cultural elements and modern design image collision new sparks,let the traditional culture in the new vitality and vitality in the field of modern visual communication.