阆中古城文创产品情感化设计研究

Research on Emotional Design of Cultural and Creative Products in Langzhong Ancient City

中华文化是一个有根有魂的聚合体,多姿多彩的文化中都蕴含着原始的、深沉的、持久的力量。而在阆中这片钟灵毓秀之地,交织着辉煌灿烂的三国文化、春节文化、科举文化等多种文化,本文从地域性视角把握文化的美学特征与情感认同,并将其嵌入到文创产品的设计中,对开发凸显阆中古城文化属性的文创产品十分有必要。

Chinese culture is an aggregate with roots and souls,and the various cultures contain primitive,deep and lasting power.In Langzhong,a place of beauty and beauty,there are many cultures such as the splendid Three Kingdoms culture,the Spring Festival culture,the imperial examination culture,etc.This article grasps the aesthetic characteristics and emotional identity of culture from a regional perspective,and embeds them into the cultural and creative products.In the design,it is very necessary to develop cultural and creative products that highlight the cultural attributes of the Langzhong Ancient City.