国潮插画设计风格的应用研究

The Applied Research on the Design Style of Guochao Illustration

“国潮”文化的出现是当前中国消费者文化自信增强、文化归属感重视程度加大的必然结果。“国潮”文化成为一种时尚,在各行各业中兴起,这也体现在插画创作中。本文从认识“国潮”风格插画开始,了解国潮插画设计的特点,并对当前国潮插画发展中产生的问题进行分析,希望对国潮风格插画未来的发展有所启示。

The emergence of“Guochao”culture is the inevitable result of the enhancement of Chinese consumers'cultural confidence and their beginning to pay attention to the sense of cultural belonging.“Guochao”culture has become a fashion in all walks of life,which is also reflected in the creation of illustration.This paper from the understanding of the“Guochao”style illustration,understand the characteristics of the tide illustration design,and the current tide illustration development of the problems produced in the analysis,hoping to provide inspiration to the future development of the tide style illustration.