南阳民俗类非物质文化遗产相关文创产品设计研究——以内乡打春牛习俗为例

Nanyang Folk Intangible Cultural Heritage——Within the Township Dozen Spring Cattle Custom as an Example

南阳内乡打春牛习俗是南阳民俗类非遗的代表,有着悠久的历史。近年来,在内乡县衙博物馆的开发与保护下,还原了古代立春日的打春牛习俗活动,内容丰富完整,民众参与度较高,有着较为稳定的文化空间。本文以内乡打春牛习俗为主要内容进行文创产品的开发研究,在探究该习俗的历史文化内涵的基础上,挖掘其蕴含的文化视觉符号,并从设计的角度讨论文创产品开发的具体思路。

Nanyang Neixiang custom of beating spring cattle is the representative of Nanyang folk custom intangible cultural heritage,and has a long history.In recent years,under the development and protection of the Neixiang County Government Museum,the ancient customs of beating spring cattle in spring have been restored,with rich and complete content,high public participation,and a relatively stable cultural space.In this paper,the development and research of cultural and creative products are conducted as the main content of the rural spring cattle custom.On the basis of exploring the historical and cultural connotation of the custom,the cultural visual symbols are excavated,and the specific ideas of cultural and creative product development are discussed from the perspective of design.