家在旅途:家庭旅游对城市居民生活质量感知的影响研究

“Home”on the Journey:The Impact of Family Tourism on Urban Residents’ Perception of Quality of Life

家庭旅游对塑造“家”的情感联结发挥着重要的作用,在居民生活质量提升中扮演着重要的角色,但是其影响机制尚未得到充分探究。文章将旅游业最重要的细分市场家庭旅游视作为旅途中的“家”,旨在探讨家庭旅游对城市居民生活质量感知的影响机理,从家庭旅游动机、家庭旅游活动参与、个人旅游体验满意度、家庭关系感知、家庭休闲生活满意度和生活质量感知6个维度构建理论模型,以陕西省西安市为案例地获取问卷调查数据,运用结构方程模型对假设进行验证,研究表明:(1)家庭旅游动机正向影响个人旅游体验满意度,且家庭旅游动机正向影响家庭旅游活动参与和家庭关系感知;(2)个人旅游体验满意度和家庭关系感知共同影响家庭休闲生活满意度,且家庭关系感知对家庭休闲生活满意度的影响更显著;(3)家庭休闲生活满意度正向影响城市居民生活质量感知。

Family trip plays a pivotal role in shaping the emotional connection of“home”as well as in improving the quality of residents’ life.However,the influencing mechanism has not been fully investigated so far.This paper studies family tourism,the most important segment of the tourism industry,the“home”in the journey.It aims to explore the influencing mechanism of family travel on urban residents’ perception of quality of life.The theoretical framework is constructed through six dimensions,including family travel motivation,family travel activity participation,personal travel experience satisfaction,family relationship perception,family leisure life satisfaction,and life quality perception.Taking Xi’an as a case to obtain the questionnaire data,then try to use the Structural Equation Model to verify the research hypothesis.The results revealed that:(1) Family travel motivation positively affects both personal travel experience satisfaction and family travel activity participation,family relationship perception as well.The impact of family travel motivation on family travel activity participation and family relationship perception is significantly greater than satisfaction with personal travel experience degree of influence.Furthermore,participation in family travel activities positively affects personal travel experience satisfaction and family relationship perception.The impact on personal travel experience satisfaction is greater than family relationship perception.(2) Personal travel experience satisfaction and family relationship perception jointly affect family leisure life satisfaction;Whereas family relationship perception has a more significant impact on family leisure life satisfaction.The benefits of tourists from family tourism activities are divided into two parts:Personal self-development and social relationship reconstruction.The specific measurement is expressed as personal travel experience satisfaction and family relationship perception.Through the examination,it is found that they jointly affect family leisure life satisfaction.(3) Ultimately,we conclude that family leisure life satisfaction positively affects urban residents’ perception of quality of life.The life satisfaction hierarchy model proposed by Neal(1999) presents that the overall quality of life is composed of satisfaction in different areas.Family leisure life is one of the most important components of family life.Residents participate in tourism activities to achieve family travel motivation,elevate personal satisfaction,strengthen the relationship between family members,and enhance family cohesion,so as to improve family members’ perception of their life quality.The research results verify the effectiveness of the family system theory and the bottom-up life satisfaction hierarchy theory in explaining family tourism,enrich the academia’s understanding of the family tourism market segment to a certain extent,and broaden the domestic residents’ quality of life theories.The research horizon has contributed to the theories of tourism,and provided important direction in and guidance on enhancing residents’ well-being and improving the quality of local tourism.