结构改变与模式创新:美国数字出版业发展的现状、转向及启示

Structural Change and Paradigm Innovation: Status, Turning and Implications of the Development of the Digital Publishing Industry in the United States

总结美国数字出版业发展经验,为中国数字出版业的发展提供有益借鉴。文章对美国数字出版业中的数字图书业、数字期刊业和数字新闻业这三大主要业态在商业模式、出版模式、用户结构、市场重心等方面的现状和新的发展方向进行梳理,提出借鉴美国数字出版业的经验:中国数字图书业应围绕用户阅读习惯展开前瞻性、针对性布局,中国数字期刊业应探索创新商业模式,提升成果传播效果,中国数字新闻业应预判Z世代阅读需求,推进前沿技术深度运用,以助推中国数字出版业实现更好更快发展。

The article summarizes the development experience of the U. S. digital publishing industry to provide useful reference for the development of China’s digital publishing industry. The article reviews the current situation and new development of the three major sectors of the U. S. digital publishing industry, namely, digital books,digital journals and digital journalism, in terms of business models, publishing models, user structures, and market focus. It proposes to draw on the experience of the U. S. digital publishing industry, and suggests that the China’s digital book industry should develop a forward-looking and targeted layout focusing on user’s reading habits, the China’s digital journal industry should explore innovative business models to improve the dissemination of results,and China’s digital journalism industry should anticipate the reading needs of Generation Z and promote the indepth application of cutting-edge technologies to help China’s digital publishing industry achieve better and faster development.