摘要
主播在网络直播活动中故意消极操作游戏,对同业者、游戏开发商乃至消费者利益均造成破坏性市场影响,是一种新型的消极商业竞争行为。调整新型商业行为存在权属法上著作权法路径和行为法上反不正当竞争法路径两条可能进路。权属法路径存在技术自治困境、权利“利用”定义的模糊性等问题,规制消极游戏行为缺失正当性根基。《反不正当竞争法》对市场行为规制具有包容性与灵活性,其宣示的保护市场利益和秩序精神及于各具体条款之中,通过互联网专条兜底条款对消极游戏行为予以规制兼具正当性与现实合理性。
The host deliberately negatively manipulates the game in the online live broadcast event,which has a destructive market impact on the interests of peers,game developers and even consumers.It is a new type of negative business competition behavior.There are two possible ways to adjust new commercial behaviors:the copyright law path in the ownership law and the anti-unfair competition law path in the behavior law.The path of ownership law has problems such as the dilemma of technical autonomy and the ambiguity of the definition of "utilization" of rights,and the regulation of passive game behavior lacks the basis of legitimacy.The "Anti-Unfair Competition Law" is inclusive and flexible in the regulation of market behavior,and its declared spirit of protecting market interests and order is reflected in each specific clause,and it is legitimate to regulate negative gaming behavior through Internet-specific stipulations.Sexuality and Reality.
出处
《价格理论与实践》
北大核心
2022年第5期28-34,共7页
Price:Theory & Practice
