新零售模式下生鲜农产品电商供应链能力成熟度研究

Research on the Supply Chain Capability Maturity of E-commerce of Fresh Agriculture Products under New Retail Mode

新零售模式下,识别、使用、协调、整合企业内外资源的供应链能力,是生鲜农产品电商企业的核心竞争力。随着企业对信息技术的应用,生鲜农产品电商供应链能力成熟度逐渐从无序的初始级、基本级发展为有序的规范级、优化级和卓越级。本文建立生鲜农产品电商供应链能力成熟度评价模型,紧密结合生鲜农产品的特殊属性和新零售模式下电子商务的行业特征,构建评价指标体系,综合运用主观赋权的层次分析法和客观赋权的熵权法,合理确定指标权重,利用模糊综合评价法,帮助生鲜农产品电商企业准确把握其供应链能力成熟度等级,为企业提升供应链能力和改善用户购物体验提供理论参考。

Under the new retail mode,the supply chain capability to identify,use,coordinate and integrate the internal and external resources is the core competitiveness of e-commerce enterprises of fresh agricultural products.With the application of information technology,the capability maturity of e-commerce supply chain of fresh agriculture products has gradually developed from disorderly initial level and basic level to orderly standard level,optimization level and excellence level.This paper establishes an evaluation model for the capability maturity of e-commerce supply chain of fresh agricultural products,closely combines the special attributes of fresh agricultural products and the industry characteristics of e-commerce under the new retail mode,constructs an evaluation index system,determines the index weigh reasonably by using analytic hierarchy process and entropy weight method comprehensively,uses the fuzzy comprehensive evaluation to help e-commerce enterprises of fresh agricultural products accurately grasp their supply chain capability maturity level,and provides theoretical reference for enterprises to enhance supply chain capability and improve user shopping experience.