乡村智慧的旅游利用与乡村振兴

Tourism Utilization of Village Wisdom and Rural Revitalization

乡村旅游被视为乡村振兴的有效手段,但乡村旅游向来以吃喝玩乐为主要内容的农家乐为主导,而忽略了乡村文化的资源价值。“乡村智慧”是对乡村文化价值的再审视和再提炼。深入挖掘乡村智慧并将其应用于旅游发展,能够有效提升旅游产品的文化竞争力,实现乡村智慧的再地方化,建造既保有传统文化价值,又符合当代人情感需求和价值观念的理想乡村。乡村振兴背景下的旅游开发也需要发挥乡村智慧的现代价值,通过外来游客的旅游体验将地方文化客体化,从而激活乡村文化的内在价值,为实现以乡民本体为中心的地方发展提供持续动力,并赋予乡村新的活力,推动乡村振兴。

Rural tourism is regarded as an effective means of rural revitalization.However,rural tourism has always been dominated by farmhouse entertainment with much eating,drinking and enjoyment as its main content,ignoring the resource value of rural culture.“Village wisdom” is the re-examination and refinement of the value of rural culture.Deeply excavating village wisdom and applying it to rural tourism can effectively enhance the cultural competitiveness of tourism products,and realize the re-localization of village wisdom by building an ideal village that not only retains the connotation of traditional culture,but also meets the emotional needs and values of contemporary people.In the context of rural revitalization,tourism development needs to give play to the modern value of village wisdom,objectify local culture through tourists’ tourism experience,thus activating the intrinsic value of rural culture to provide sustainable impetus for the realization of local development centered on villagers,and giving new vitality to the countryside to promote rural revitalization.