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Multimodal positive discourse analysis of national image publicity video

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摘要 This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video.In contrast to original studies focusing mainly on language or text and image,this study considers three interrelated multimodal resources:sound,image,and language.Different modalities play different roles in national image construction,and they also collaborate with each other for a uniform purpose.Specific multimodal working mechanisms contribute to the construction of a positive national image.Multimodal resources are also signs in the sense of semiotics,which are perceived by different sense organs and take effect in producing vivid and impressive senses.
作者 Chenghui Guan
机构地区 Soochow University
出处 《Language and Semiotic Studies》 2022年第3期66-85,共20页 语言与符号学研究(英文)
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