摘要
This study employs a revised theoretical framework of multimodal positive discourse analysis to analyze the process of national image construction in a Chinese video.In contrast to original studies focusing mainly on language or text and image,this study considers three interrelated multimodal resources:sound,image,and language.Different modalities play different roles in national image construction,and they also collaborate with each other for a uniform purpose.Specific multimodal working mechanisms contribute to the construction of a positive national image.Multimodal resources are also signs in the sense of semiotics,which are perceived by different sense organs and take effect in producing vivid and impressive senses.