网络领域主流意识形态话语权的生成逻辑及其提升策略

The Generation Logic and Promotion Strategies of the Discourse Power of Mainstream Ideology in Networking Field

网络领域主流意识形态话语权的生成是话语主体间沟通互动的结果。话语互动是网络领域主流意识形态话语权的生成起点,话语内容是网络领域主流意识形态话语权的生成载体,话语模式是网络领域主流意识形态话语权的生成手段,话语情境是网络领域主流意识形态话语权的生成结构。牢牢把握网络领域主流意识形态话语权,要善于从增强话语主体能力、创新话语议题设置、拓展话语表达载体、推进话语情境融合等四个方面,提升网络领域意识形态话语权的支持力、引领力、影响力和感染力。

The generation of mainstream ideological discourse power in networking field is the result of communication and interaction between discourse subjects.Discourse interaction is the starting point for the generation of mainstream ideological discourse power in the network,the discourse content is its generation carrier,the discourse mode is its generation means,and discourse context is its generation structure.In order to firmly grasp the discourse power of mainstream ideology in the networking field,it is necessary to improve the force of support,leading,influence and appeal of the ideological discourse power in the network from four aspects:enhancing the ability of discourse subjects,innovating the setting of discourse topics,expanding the carrier of discourse expression,and promoting the integration of discourse context.