摘要
近日,新加坡旅游局(STB)、UFI(全球展览业协会)和国际组织会议管理专业协会(PCMA)发布了《疫情下及疫后-重新构想展览会议活动》白皮书。该白皮书是会展目的地与会展业协会领袖之间的首次此类合作。白皮书呈现了新冠肺炎疫情下会展业的转型之路,并汇聚了全球观点,来帮助会展业者从三大创新支柱重新构想他们的产品和服务,包括商业模式、与会者体验和人才资源。
Singapore Tourism Board(STB),UFI(The Global Association of the Exhibition Industry)and Professional Convention Management Association(PCMA)have launched a white paper titled"Reimagining Business Events-Through COVID-19 and Beyond".The paper is the first such collaboration between a destination and leading associations representing the exhibitions,conventions and meetings industry.
