基于黔西南布依族“布依绣娘”IP形象的构建研究

Research on the Construction of the IP Image of"Buyi Embroidery"of the Buyi Nationality in Southwest Guizhou

通过对贵州黔西南布依族传统文化的多层次考察,构建能够展现黔西南地区布依族民族特色的IP形象,在“布依绣娘”IP形象的带动下,展现出黔西南地区的文化特色,加强对中国传统少数民族特色文化的传播,探索少数民族IP形象的构建在移动互联网时代下选择推广传播方式的重要性。

Through the multi-level investigation of the traditional culture of Buyi people in southwest Guizhou,we will build an IP image that can show the national characteristics of Buyi people in southwest Guizhou.Driven by the IP image of"Buyi Embroidery Niang",we will show the cultural characteristics of southwest Guizhou,strengthen the spread of Chinese traditional minority culture,and explore the importance of choosing and promoting the way to build the IP image of ethnic minorities in the mobile Internet era.