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重启·“美”景可期——美国会展市场探析

No Big Difference in Exhibition Basic Structure
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摘要 美国是全球知名的老牌展览国家,有着3.3亿的消费人口,是世界上最大的消费市场,这为其会展业的发展奠定了雄厚的市场基础。其展览行业虽然不如德系和英系般全球化扩张的雄心和行动十分明显,但细分程度极高,历来是各国企业包括中国展商首选的会展目的地之一,除了第一大会展城市拉斯维加斯,纽约、芝加哥、洛杉矶等大城市也不乏知名品牌展会,美国会展业有哪些特点?新常态下,美国会展业有哪些升级?政府对于会展业的态度如何?…… "We have just started to organize shows in the US,this year we will do a total of 6 shows with the first two in Chicago and Houston already delivered up to August."Lewis Shomer,Chairman,Abilities Expo tells the reporter.In Chicago,the exhibitor base was about 65%of pre-pandeinic with about 78%of visitors from 2019,the company's last Chicago show.In Houston the exhibitor base was about the same as Chicago 65%,attendance was closer to 60%.Moreover,the company will be organizing the next 4 shows in Phoenix,New York,Los Angeles and Dallas in the rest of the year.In 2022 will add Miami to the schedule as well as Toronto.
机构地区 不详
出处 《出展世界(中英文版)》 2021年第5期14-27,共14页
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