摘要
欧洲是世界会展业的发源地,经过一百多年的积累、发展、充实和完善,已然形成了国际化、市场化、专业化的大格局:以会养会、以会促会的市场运作策略及有偿服务、有效服务和有限服务的运作方式造就了欧洲会展经济整体实力在全球最强大。在这个地区当中,德国、意大利、法国、英国都是世界级的会展业大国。总体上讲,欧洲凭借其在科技。交通,通讯和服务业水平等方面的优势,在当今世界会展业中处干举足轻重的地位。
Being a cradle of world exhibition industry,Europe has formed the large pattern with internationalization,marketization and professionalization through over hundred years of accumulation,development,enrichment and improvement.The market operation strategy of serving events by events and developing events by events and the operation mode of paid services,effective services and limited services all have created the overall strength of European exhibition economy to be the most powerful in the globe.
