盲盒销售的法律规制困境与出路探寻

Legal Regulatory Dilemma and Way out of Blind Box Sales

盲盒销售这种创新型商品销售方式,无论在线下实体门店还是网络电商平台,都受到了年轻群体的喜爱。盲盒所具有的新奇性和趣味性,给经营者带来了新的营销思路,为中国经济的蓬勃发展注入了新的动力,甚至形成了盲盒经济。然而,盲盒经济在膨胀式发展的同时也暴露出一些法律风险,产生了一定的社会危害,如缺乏产品质量保障、消费者权益保护无力、存在涉赌风险等。因此,如何化解盲盒销售行为的法律规制困境是发展盲盒经济必须予以正视和解决的问题。

Blind box sales,the innovative way of selling goods,whether it is in brick-and-mortar stores or online e-commerce platforms,are loved by young people.The novelty and fun of blind boxes have brought new marketing ideas to operators,and injected new impetus into the vigorous development of China’s economy.Even the blind box economy is formed.However,while the blind box economy is expanding,it also exposes some legal risks,resulting in some social hazards,such as lack of product quality guarantee,weak protection of consumer rights and interests and the existence of gambling risks.Therefore,how to resolve the legal regulatory dilemma of blind box sales is a problem that must be faced and solved in the developing process of the blind box economy.