“可视”的“不可视”:数字化时代主流意识形态图像叙事研究

“Invisibility”of“Visualization”:A Study of the Image Narrative of the Mainstream Ideology in the Digital Era

作为信息传播的重要媒介,图像具有明确的意识形态属性。伴随数字技术的发展,图像叙事成为主流意识形态的新型叙事方式。做好数字化时代主流意识形态图像叙事工作,需要对图像进行主流意识形态的编码,在推动图像跃升为景观的过程中实现叙事效果倍增,增进个体与图像的双向互动,最终实现主流意识形态的无意识嵌入。在现实层面,图像叙事的“碎片化”“去中心化”及资本逻辑的侵入,对主流意识形态图像叙事的完整性、主导性及叙事场域造成严重冲击。必须整合叙事资源体系,持续优化主流意识形态图像叙事效果;持续创新图像载体,建构中国式主流意识形态图像叙事模式;提升大众图像素养,构筑风清气正的主流意识形态叙事场域。

As an important medium of information dissemination,image has a clear ideological attribute.With the development of digital technology,image narrative has become a new narrative mode of mainstream ideology.In order to do well in the narration of the images of the mainstream ideology in the digital era,we need to encode the images of the mainstream ideology and multiply the narrative effect in the process of promoting the image to the landscape,to enhance the two-way interaction between the individual and the image,and finally realize the unconscious embedding of the mainstream ideology.In reality,the fragmentation and decentralization of image narration and the intrusion of capital logic have made a serious impact on the integrity,dominance and narrative field of the mainstream ideological image narration.Therefore,we must further integrate the narrative resource system,continuously optimize the narrative effect of the mainstream ideological images,continuously innovate the image carrier,construct the Chinese-style narrative mode of the mainstream ideological images,constantly improve the image literacy of the public,and establish a clean and upright mainstream ideological narrative field.