基于AHP的农村旅游资源评价——以陕西韩城市为例

Evaluation of Rural Tourism Resources Based on AHP——Take Hancheng City as an Example

文章以韩城市为研究对象,以旅游资源因素、环境因素、地区因素为基本评价准则,选取历史文化价值、科学考察价值、艺术观赏价值、规模与丰富度、水体质量、空气质量、生态安全、污染与保护、经济水平、交通便利程度、服务人员素质、知名度为具体指标,建立层次模型,利用AHP法对韩城市乡村旅游资源进行综合评价。结果显示韩城市农村旅游资源总体水平较高,具备一定的开发潜力,但空气质量、污染与保护、交通便利等因素水平仍待提升。

Taking Hancheng City as the research object,taking tourism resource factors,environmental factors and regional factors as the basic evaluation criteria,this paper selects historical and cultural value,scientific investigation value,artistic appreciation value,scale and richness,water quality,air quality,ecological safety,pollution and protection,economic level,transportation convenience,service personnel quality and popularity as specific indicators,and establishes a hierarchical model,uses AHP method to comprehensively evaluate the rural tourism resources in Hancheng City.The results show that the overall level of rural tourism resources in Hancheng City is high and has certain development potential,but the level of air quality,pollution and protection,convenient transportation and other factors still need to be improved.