多维叙事:红色主题出版的话语建构与传播路径

Multidimensional Narrative:Discourse Construction and Communication Path of Red Theme Publishing

传承红色基因,讲好红色故事,是新时代赋予红色主题出版的时代使命。本文从叙事的视角阐释红色主题出版“讲故事—话语权-软实力”的叙事逻辑,从国家叙事和地方叙事、宏大叙事和微观叙事、跨媒介叙事层面提出红色主题出版话语建构与传播路径,让中国故事变得更加生动形象,更加富有时代意义,让世界上不同国家和民族的人民看到中国故事,听到中国好声音。

Inheriting the red gene and telling the red story is the mission that the times give to the publication of red themes in the new era.From the perspective of narrative,the narrative logic of“storytelling-discourse power-soft power”of red-themed publishing is explained,and the construction and dissemination path of red-themed publishing discourse is proposed from the levels of national narrative and local narrative,grand narrative and micro-narrative,and cross-media narrative,so that Chinese stories become more vivid and vivid,more of epochal significance,to provide people of different countries and nationalities in the world with Chinese stories and China's voice.