反思与治理:社交媒体中高职学生形象的污名化

Reflection and Governance:Stigmatization of Higher Vocational Students'Image in Social Media

文章从高职学生近年来群体形象渐趋负面的社会现象出发,以戈夫曼的污名化为理论基础,分析社交媒体环境下高职学生污名形象的表现、形成原因与现实影响,发现在主动生产污名亚文化、媒体和公众贴标签等多重诱因的合力推动下,高职学生无力抵抗被建构的污名形象与衍生暴力。污名化不利于高职学生的群体身份认同与国家政策宣传,个人、媒体和政府部门应共同构筑污名形象重塑路径。

Starting from the social phenomenon that the group image of higher vocational students has become increasingly negative in recent years,and based on Goffman's stigmatization theory,this article analyzes the media performance,formation reasons and practical impact of the stigmatization image of higher vocational students in the social media environment,and finds that under the combined force of multiple incentives such as active production of stigmatization subculture,media and public labeling,higher vocational students are unable to resist the constructed stigmatization image and derivative violence.The stigmatization is not conducive to the group identity of higher vocational students and national policy publicity.Individuals,media and government departments should jointly build a path to remould the stigmatization image.