迷影短视频的身份认同研究

A Study of Identities in Cinephilia Short Videos

以短视频为代表的新型视听媒介是身份认同实践的新方式。然而,既有研究主要集中在宏观的社会文化层面,针对具体社会情境中的特定群体和个体展开的经验研究较少。研究以迷影短视频为研究对象,通过民族志和文本细读的方法,考察短视频这一新的身份实践方式。研究发现,短视频能够帮助制作者们对迷影记忆进行赋形和展演,展现出“幻想自我”的自我呈现形态,进而在社交媒介中唤起迷影群体的情感共鸣。短视频实践还帮助迷影者整合了不同阶段的人生经历,建构出稳定的“叙事身份”。短视频及其塑造的媒介语境为个体的身份认同实践提供了新场域和新形态。

The new audio-visual media represented by short video platforms is a new means of constructing identity. However, the existing research mainly focuses on the social cultural effects with a macro perspective, while the literature on specific individuals and groups in their social situations is still insufficiency. This paper explores new ways of identity on short video platforms, taking the cinephilia short videos as a research case. Using the qualitative method of ethnography and audio-visual text analysis, this paper demonstrated that cinephilia short videos shape and perform video makers’ cinephilia memories, promoting self-presentation by constructing fantasy selves, and then arouse other social network users’ emotional resonance. It is also argued that the making of short video serves as a tool of integrating the experience of different stages of life, helping video makers construct a stable narrative identity. This case study could contribute to the further understanding of the social-cultural functions of short videos, revealing the social process between new media technologies and individual identity practices.